When managing a website, changing URLs is sometimes unavoidable. You may redesign your website, delete old pages, change your domain name, or move content to a new URL. But simply removing an old page can create broken links, poor user experiences, and SEO problems.

This is where URL redirection becomes important.

A redirect tells both users and search engines that a webpage has moved from one URL to another. When implemented correctly, redirects can help preserve SEO value, improve user experience, and ensure visitors reach the right content.

In this guide, we’ll explain what URL redirection is, the different types of redirects, how redirects affect SEO, and the best practices you should follow.